When Anthony Hurst first established Brand Agency in 2001, he was building on over ten years of successful radio advertising and audio creative experience. With an audio environment, the key principles of strategy, research and the development of a clear brand platform were critical. It was often the case when working with a client in the development of a radio advertising plan, that it was identified that the business would require a critical review of its overall marketing and communication needs – and from this process, Brand Agency has evolved.

Brand Agency offers a comprehensive review of your marketing, the development of a long term brand strategy, specifically tailored to your business or service, and will work with you to facilitate and monitor your updated marketing and communication plan. Or you can have Brand Agency work with you on a select element or special project.

Services

Communications and advertising audit

Whilst overall it may appear that your business is doing well – especially when cash flow and trading is strong, but beneath the layers of communication, things may not be going as well as they could be. Time critical communications and daily business necessities can slowly steer your business away from future proofing strategies, often to the detriment of your brand. Likewise your media spend may be more reactive than planned, which can result in a good proportion of your media spend going down the drain. Let Brand Agency provide a comprehensive media and communication review – and what’s more, often we guarantee our fee will be covered by recognised savings in your communications. Contact us now to find out about our comprehensive communication audit – and a money back guarantee!*

Brand Barometer® - Research

A cost effective tool which provides insight into your company's position in the market, how well your business is perceived and it can track feedback from your marketing activity. A Brand Barometer® provides critical information for the development of your brand.

Brand Compass™ - Strategy

When reviewing most businesses communication needs, brand strategy is one area predominantly requiring development. Without a brand strategy, all your communications, internal and external, are diluted in their value and ability to enhance your brand awareness and perception.

Brand Map™ - Planning and Implementation

Once your business has developed its brand strategy, your Brand Map™ provides a direction and time line to achieve your goals. This is the "how to" part of brand development and provides a series of benchmarks and time lines to manage the processes.

*Conditions apply.